Why You Need a Web Manager

Tell me if this sounds familiar.

Your website looks like a mashup of four different sites. Each page has slightly different layouts, colors, and user flow. Some pages have a single call to action, while others bombard visitors with over five competing options. Did you want someone to sign up for a demo? Get pricing information? Learn more about your team?

This disjointed experience is what happens when everyone has access to make website changes without filtering through a strategic lens.

Benefits of Having a Dedicated Web Manager

The primary reason I recommend teams hire or appoint a web manager is that this person becomes the definitive property owner. This role is critically important. Typically, website updates exist in a kind of no-man's-land where marketing owns some pages, sales wants input here and there, and product teams need to showcase their new releases—the list goes on.

A skilled web manager can:

• Triage incoming update requests
• Build comprehensive project plans
• Manage both contractors and internal team members
• Develop and maintain the overall website strategy
• Veto ideas that don't align with brand guidelines
• Champion good ideas by gathering necessary resources

They make the difference between a website that looks like 20 different people work on it and a website that delivers one cohesive, branded experience that converts visitors effectively.